What is conventional television?
How many 18-34-year-olds watch traditional TV?
- Traditional TV reached just 62% of 18-34-year-olds during the third quarter (compared to 80% of the adult population). By comparison, 89% of 18-34-year-olds used the internet on smartphones during the quarter. In Q3 2020 traditional TV users ages 18-34 (those 62%) spent about 1 and 3/4 hours (1:43) per day watching traditional TV.
How is traditional TV's audience trending older?
- Compared to the year-earlier period, traditional TV viewing in the 65+ group was actually up, by about 11 minutes per day (0.3%). Once again, the industry is holding onto this demographic a lot more successfully than younger Americans, another measure of how traditional TV’s audience is trending older over time.
What are the different types of TV channels?
- CTV, Global, CBC, CITY, OMNI, TVA, V, SRC… Conventional television refers to free television services operating over the air, including catch-up TV services and simulcasts online. These services are local/regional stations that often make up national networks.
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