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What is an interstitial page?

Interstitial space – and content for it – is becoming an increasingly popular part of designing for the web. From ads, to forms, to bits of information, the interstitial experience is a vital part of the design process. The dilemma for designers is to create something that users want to look at and not feel annoyed by.

Should you use interstitial space for in-house promotion?

  • While many interstitial spaces are for advertising – think of the screen between free versions of mobile phone games or apps – there are just as many other uses. Using an interstitial space for in-house promotion has become increasingly popular. Look at the example from retailer Kate Spade, for example.

What makes a good interstitial box?

  • The earliest interstitials were actually alert or dialogue boxes that we have grown accustomed to from the start of using computers. But in order to be effective, today’s interstitial boxes must have a more modern look and feel with great design, messaging and timing.

What is an interstitial experience and why do you need one?

  • Consider an interstitial experience as an alert, it should only appear when it will have a useful purpose. This applies to the designer or website as a whole and, maybe more importantly, to the user. Valuable interstitial experiences convert calls to action, while poor examples will cause users to leave the site.

How can interstitial spaces be used in architecture?How can interstitial spaces be used in architecture?

Another way to use an interstitial space is to incorporate a design that divides the functions of the building into groups and localizes them. The Zeidler Partnership Architects’ (ZPA) design of the William Osler Health Centre (WOHC) in Brampton, Ontario, is one example of this design.

image-What is an interstitial page?
image-What is an interstitial page?
Related

What is an interstitial page?What is an interstitial page?

The term interstitial references “in between” because of the page placement in the scope of a website framework. Regardless of use, many interstitial placements are delivered by an ad server as “advertising” space, regardless of actual use or intent.

Related

Should you use interstitial space for in-house promotion?Should you use interstitial space for in-house promotion?

While many interstitial spaces are for advertising – think of the screen between free versions of mobile phone games or apps – there are just as many other uses. Using an interstitial space for in-house promotion has become increasingly popular. Look at the example from retailer Kate Spade, for example.

Related

What are interstitial ads and how do they work?What are interstitial ads and how do they work?

Their full-coverage is what differentiates them from other ad types, like pop-up, native, and banner ads. For reference, here’s an interstitial ads example (left), compared to a pop-up ad (middle) and banner ad (right): Ad types include text, image, rich media, and video.

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